How to build a fashion label

Some Iconic Designers

What does this website do?

Inspired by Virgil Abloh's Free Game, I wanted to create a space of resources for anyone looking to build a fashion label like my label Seevan.

From basic fashion terminology to the history of brands to a list of suppliers and even information on copyrighting and trademarks: this website has you covered.

Fashion Glossary

Atelier
A workshop or studio where high-end fashion garments are made.
Bespoke
Custom-made clothing created for a specific client.
Capsule Collection
A condensed version of a designer's vision, usually containing essential pieces that work well together.
Draping
The art of positioning and pinning fabric on a dress form to create a design.
E-commerce
Online retail platform for selling fashion products.
Fast Fashion
Inexpensive clothing produced rapidly in response to latest trends.
Haute Couture
High-end fashion created exclusively by hand with extreme attention to detail.
Lookbook
A collection of photographs showcasing a fashion collection.
Made-to-Measure
Clothing that is sewn from a standard pattern but altered to fit the customer.
Prêt-à-Porter
Ready-to-wear clothing produced in standard sizes.
Retail Markup
The difference between the wholesale and retail price of a garment.
Seasonal Collection
A range of clothing designed for a specific season (Spring/Summer or Fall/Winter).
Tech Pack
Technical document containing all details needed to construct a garment.
Toile
A test garment made in cheaper fabric to perfect the design.


Looking through our database, we can see that Sarah Chen launched her sustainable collection in 2023, achieving remarkable success with eco-friendly materials.

Comparatively, Marcus Rivera's debut collection featured innovative textile technologies, garnering significant industry attention.

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# Designer Specialty Label Location Founded Collections Stores Revenue(M) Awards
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1 Sarah Chen Sustainable EcoChic New York, USA 2023 4 3 2.5 1
2 Marcus Rivera Tech-Wear Future Form London, UK 2022 6 2 1.8 2
3 Aisha Patel Couture Patel Atelier Mumbai, India 2021 8 5 4.2 3
4 Lukas Schmidt Streetwear Urban Pulse Berlin, Germany 2022 5 4 3.1 2
5 Sophie Dubois Accessories Maison Dubois Paris, France 2021 10 6 5.5 4